Jeff SerfassExecutive Director

Since TTC was formed 26 years ago, Jeff Serfass has been leading collaborative efforts to create industries and address both commercialization opportunities and barriers to market development for clean and renewable energy companies. For 22 years, Jeff was the founding President of the National Hydrogen Association (NHA). He continues to serve as and the President of the Hydrogen Education Foundation (HEF) and Senior Advisor to the Biomass Thermal Energy Council (BTEC). Beginning in January 2012, Mr. Serfass has been serving as the Executive Director of the California Hydrogen Business Council.

Jeff served as the founding Executive Director of the Fuel Cell Commercialization Group (11 years) , the Utility Biomass Energy Commercialization Association (3 years), and the Utility PhotoVoltaic Group (now the Solar Electric Power Association) (11 years). He led the exploratory workshops and relationship building that led to formation of each of these organizations, and then went on to manage them through start-up, development and strategic transition phases. He also served as the Executive Director of the U.S. Advanced Ceramics Association (5 years).

Jeff has experience in public policies related to electric system regulation and issues and in the commercialization of new technologies important to power system management. He has assisted the Electric Power Research Institute in facilitating the development of standard energy storage functional requirements and megawatt-scale battery energy storage demonstrations and has developed collaborative research efforts in creation of smart grid technologies.

Jeff has been named recently to the Schatz Energy Research Center’s Advisory Board. He served on the U.S. Department of Energy and U.S. Department of Agriculture Biomass R&D Technical Advisory Committee (2006-2008) and served as the Chairman of the Pacific Northwest National Laboratory’s Energy Conversion Initiative Advisory Committee (2006-2011). He created and managed for several years the advisory council for the Sacramento Utility District’s renewable generation research program funded by the California Energy Commission. He is currently part of the team developing Total Energy USA in Houston, Texas.

Previous roles include positions with the U.S. Department of Energy and Westinghouse Electric Corporation. Jeff holds B.S. and M.E. degrees in Electrical Engineering from Cornell University, Ithaca, New York.

CHBC Board Chair Dr. Jeff Reed wraps up the successful #CHBCSummit with #actionableconclusions! Thanks to our sponsors @ToyotaMotorCorp @Honda @socalgas @hydrogenics @BallardPwr @chiyodacareers @airliquidegroup @AirDistrict @SouthCoastAQMD #hydrogensolutions #gtainc

Face-to-face connection is what the #CHBCSummit is all about! All the stakeholders under one roof to advance the #zeroemission #hydrogen #fuelcell market & create new #champions to spread the message! #thefutureishere

The CHBC awards #GoBIZ @tysoneckerle the #PublicLeadershipAward as #2018HydrogenChampion at the #CHBCSummit for his dedication & effort to buildout the #hydrogen #infrastructure network in CA! There are now 36 open retail stations, 64 funded, & 1,000 to come by 2030! #fcevs

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Massive announcement by @hyundai - 2nd #fuelcell plant will be built to meet trajectory of annual production of 500,000 FCEVs in 2030. https://t.co/FGcG2lRheH

Congrats to @ITMPowerPlc for receiving the award to finish the Chino #hydrogen station! Important addition in the Diamond Bar/Ontario/Riverside triangle, and located right next to @Hyundai. So you can pick up your new #Nexo and fuel it right away! Details: https://t.co/feU9tPmOQO

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