Since TTC was formed 26 years ago, Jeff Serfass has been leading collaborative efforts to create industries and address both commercialization opportunities and barriers to market development for clean and renewable energy companies. For 22 years, Jeff was the founding President of the National Hydrogen Association (NHA). He continues to serve as and the President of the Hydrogen Education Foundation (HEF) and Senior Advisor to the Biomass Thermal Energy Council (BTEC). From January 2012 – June 2020, Mr. Serfass served as the Executive Director of the California Hydrogen Business Council.
Jeff served as the founding Executive Director of the Fuel Cell Commercialization Group (11 years) , the Utility Biomass Energy Commercialization Association (3 years), and the Utility PhotoVoltaic Group (now the Solar Electric Power Association) (11 years). He led the exploratory workshops and relationship building that led to formation of each of these organizations, and then went on to manage them through start-up, development and strategic transition phases. He also served as the Executive Director of the U.S. Advanced Ceramics Association (5 years).
Jeff has experience in public policies related to electric system regulation and issues and in the commercialization of new technologies important to power system management. He has assisted the Electric Power Research Institute in facilitating the development of standard energy storage functional requirements and megawatt-scale battery energy storage demonstrations and has developed collaborative research efforts in creation of smart grid technologies.
Jeff has been named recently to the Schatz Energy Research Center’s Advisory Board. He served on the U.S. Department of Energy and U.S. Department of Agriculture Biomass R&D Technical Advisory Committee (2006-2008) and served as the Chairman of the Pacific Northwest National Laboratory’s Energy Conversion Initiative Advisory Committee (2006-2011). He created and managed for several years the advisory council for the Sacramento Utility District’s renewable generation research program funded by the California Energy Commission. He is currently part of the team developing Total Energy USA in Houston, Texas.
Previous roles include positions with the U.S. Department of Energy and Westinghouse Electric Corporation. Jeff holds B.S. and M.E. degrees in Electrical Engineering from Cornell University, Ithaca, New York.